Cec trading ltd - Free Essay Example

Sample details Pages: 15 Words: 4373 Downloads: 6 Date added: 2017/06/26 Category Statistics Essay Did you like this example? 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. Don’t waste time! Our writers will create an original "Cec trading ltd" essay for you Create order This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the waters PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our bodys metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customers need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager The duty of a general manager are to manage all business plans and the performance of the employees. Salary : RM 1000 Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and managements knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the companys ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast CEC SALES MIX FORECAST for the period June 2010 to May 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Item: Water Flask Number sold 450 700 800 800 800 600 700 1,000 1,100 1,150 1,150 1,250 RM 10,500 Selling price per unit RM 28 RM 28 RM 28 RM 28 RM 28 RM 28 RM 28 RM 28 RM 28 RM 28 RM 28 RM 28 Total sales income 12,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM 294,000 Cost of goods sold per unit RM 12 RM 12 RM 12 RM 12 RM 12 RM 12 RM 12 RM 12 RM 12 RM 12 RM 12 RM 12 Total cost of goods sold 5,400 8,400 9,600 9,600 9,600 7,200 8,400 12,000 13,200 13,800 13,800 15,000 RM 126,000 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000 Expenses Cost of goods sold 5,400 8,400 9,600 9,600 9,600 7,200 8,400 12,000 13,200 13,800 13,800 15,000 126,000 Accounting/ legal services 1,000 400 1,400 Advertising 1,000 50 50 50 50 50 50 300 50 50 50 50 1,800 Bank fees 15 15 15 15 15 15 15 15 15 15 15 15 180 Equipment purchases 2,000 2,000 Insurance 2,400 2,400 Motor vehicle 12,000 12,000 Motor vehicle fuel 500 500 500 500 500 500 500 500 500 500 500 500 6,000 Petty cash 50 50 50 50 50 50 50 50 50 50 50 50 600 Postage, printing stationery 200 200 200 200 200 200 200 200 200 200 200 200 2,400 Rent 2400 2400 2400 2400 2400 2400 2400 2400 2400 2400 2400 2400 28,800 Water and electricity 150 150 150 150 150 150 150 150 150 150 150 150 1,800 Repairs and maintenance 2,000 700 700 3,400 Staff wages 4,900 4,900 4,900 4,900 4,900 4,900 4,900 4,900 4,900 4,900 4,900 4,900 58,800 Telephone 110 110 110 110 110 110 110 110 110 110 110 110 1,320 Other 200 200 200 200 200 200 200 200 200 200 200 200 2,400 Total expenses 34,325 16,975 18,175 18,175 18,875 15,775 16,975 21,225 21,775 22,375 23,075 23,575 251,300 Cash surplus/(deficit) 6,275 2,625 4,225 4,225 3,525 1,025 2,625 6,775 9,025 9,825 9,125 11,425 70,700 Bank balance Start of month 0 6,275 8,900 13,125 17,350 20,875 21,900 24,525 31,300 40,325 50,150 59,275 End of month 6,275 8,900 13,125 17,350 20,875 21,900 24,525 31,300 40,325 50,150 59,275 70,700 Page 27 Accounting 062 May 28, 2010 5.2.3 Projected profit and loss statement CEC PROJECTED TRADING PROFIT AND LOSS STATEMENT for the period June 2010 to May 2011 Revenues Sales revenue RM 294,000 Less: Cost of goods sold 126,000 Gross profit RM 168,000 Expenses Accounting/legal services 1,400 Advertising 1,800 Bank fees 180 Insurance 2,400 Motor vehicle fuel 6,000 Postage, printing stationery 2,400 Rent 10,800 Water and electricity 1,800 Repairs and maintenance 3,400 Staff wages 58,800 Telephone 1,320 Other 2,400 Depreciation of equipments 500 Depreciation of motor vehicle 1,200 Total expenses RM 102,800 Net profit RM 65,200 Accounting 062 May 28, 2010 Report on Minutes Minutes of Meeting of CEC Trading Ltd held on 7th April 2010 at 1330 hours. Present: Vivian Ngu Yen Shya Faiznur Dilan Wong Wen Yi Wong Soon Siong Damilola. Absent: None Secretary: Faiznur Dilan Location : Library 1. It is resolved that Vivian Ngu be appointed team leader. 2. It is decided that our business should be a trading business. 3. The name of our business should be CEC, which stands for convenience, easy and collectable. 4. The product that we had agreed on is Nano Energy water flask. The next meeting is decided to be held on 14th April 2010. Minutes of second meeting of CEC Trading Ltd held on 14th April 2010 at 1415 hours. Present: Vivian Ngu as chairman Faiznur Dilan as secretary Wong Wen Yi as committee Wong Soon Siong as committee Damilola as committee Absent: None. Secretary: Faiznur Dilan Location : Library The discussion during the meeting: Tasks Done by 1. Dividing on the tasks to play by every members Vivian Ngu , Faiznur Dilan, Wong Wen Yi, Wong Soon Siong, Damilola 2. Design logo of CEC Company. Wong Soon Siong 3. Deciding the cost of the water flask and the expenses. Vivian Ngu, Wong Wen Yi 4. Deciding the special features about the water flask. Damilola, Faiznur Dilan The next meeting will be held on 21st April 2010. Signed by:___________________ Minutes of Meeting of CEC Trading Ltd held on 21st April 2010 at 1200 hours. Present: Vivian Ngu as chairman Faiznur Dilan as secretary Wong Wen Yi as committee Damilola as committee Wong Soon Siong as committee Absent: None. Secretary: Faiznur Dilan Location: Library The discussion during the meeting: Tasks Done by 1. Business and marketing plan Damilola, Faiznur Dilan 2. Operation Wong Wen Yi, Wong Soon Siong 3. Sales and promotion Damilola,Vivian Ngu 4. Financial projection Vivian Ngu The next meeting is decided to be held on 5th May 2010. Signed by:___________________ Minutes of Meeting of CEC Trading Ltd held on 5th May 2010 at 1400 hours. Present: Vivian Ngu as chairman Faiznur Dilan as secretary Wong Wen Yi as committee Damilola as committee Wong Soon Siong as committee Absent: None. Secretary: Faiznur Dilan The discussion during the meeting: 1. Combined and finalized every section that had been divided to each member. 2. Edit some of the information in several sections and some additional information is added. 3. Discuss about which part should be focused on, in the presentation slides. 4. Preparing the slides by every member. Reference Lists

Bumblebees, Genus Bombus

Bumblebees are familiar insects in our gardens and backyards. Still, you might be surprised by how much you dont know about these important pollinators. The genus name, Bombus, comes from the Latin for booming. Description Most people recognize the large, furry bees that visit backyard flowers as bumblebees. Fewer probably know that they are social bees, with a caste system of the queen, workers, and reproductives cooperating to meet the needs of the colony. Bumblebees range in size from about half an inch to a full inch in length. Patterns in their bands of yellow and black, along with the occasional red or orange, help indicate their species. However, bumblebees of the same species can vary quite a bit. Entomologists rely on other features, such as genitalia, to confirm a bumblebees identity. Cuckoo bumblebees, genus Psithyrus, resemble other bumblebees but lack the ability to gather pollen. Instead, these parasites invade Bombus nests and kill the queen. The Psithyrus bees then lay their eggs in the collected pollen in the conquered nest. This group is sometimes included as a subgenus of Bombus. Classification Kingdom - AnimaliaPhylum - ArthropodaClass - InsectaOrder - HymenopteraFamily - ApidaeGenus - Bombus Diet Bumblebees feed on pollen and nectar. These efficient pollinators forage on both wildflowers and crops. Adult females use modified hind legs equipped with corbicula to carry pollen to their offspring. Nectar is stored in the honey stomach, or crop, in the digestive system. Larvae receive meals of regurgitated nectar and pollen until they pupate. Life Cycle Like other bees, bumblebees undergo a complete metamorphosis with four stages to the life cycle: Egg – The queen lays eggs in a pollen clump. Then she or a worker bee incubates the eggs for four days.Larva – The larvae feed on pollen stores, or on regurgitated nectar and pollen provided by the worker bees. In 10-14 days, they pupate.Pupa – For two weeks, the pupae remain inside their silk cocoons. The queen incubates the pupae as she did her eggs.Adult – Adults assume their roles as workers, male reproductives, or new queens. Special Adaptations and Defenses Before flying, a bumblebees flight muscles must be warmed to around 86 Â °F. Since most bumblebees live in climates where cool temperatures may occur, they cannot rely on the ambient warmth of the sun to achieve this. Instead, bumblebees shiver, vibrating the flight muscles at a high speed but keeping the wings still. The familiar buzz of the bumblebee comes not from the wings themselves, but from these vibrating muscles. The bumblebee queen must also generate heat when she incubates her eggs. She shivers muscles in the thorax, then transfers the heat to her abdomen by contracting muscles down her body. The warmed abdomen stays in contact with the developing young as she sits on her nest. Female bumblebees come equipped with stingers and will defend themselves if threatened. Unlike their cousins the honey bees, bumblebees can sting and live to tell about it. The bumblebees sting lacks barbs, so she can easily retrieve it from the flesh of her victim and attack again if she chooses. Habitat Good bumblebee habitat supplies adequate flowers for foraging, especially early in the season when the queen emerges and prepares her nest. Meadows, fields, parks, and gardens all provide food and shelter for bumblebees. Range Members of the genus Bombus live mostly in temperate areas of the globe. Range maps show Bombus spp. throughout North and South America, Europe, Asia, and the Arctic. Some introduced species are also found in Australia and New Zealand. Sources Bumble bees - The Great Sunflower Project (article no longer available online)Bombus BiologyBumblebees: Their Behavior and Ecology, by Dave Goulson

Emily Dickinsons A Certain Slant of Light Analysis Essay

1 Emily Dickinson’s â€Å"There’s a certain Slant of light† In her poem, There’s a certain Slant of light, Emily Dickinson uses metaphors and imagery to convey the feeling of solemnity and despair at winter’s twilight. The slanted light that she sees, is a metaphor for her battle with depression. Anyone who is familiar with Dickinson’s background will have a better understanding of what she is trying to say in this poem. Dickinson was known as a recluse and spent most of her life isolated from the outside world. The few people that she did come in contact with over the years are said to have had a major impact on her poetry. Although, her main muse of her work seems to be despair and internal conflict.†¦show more content†¦If we’re feeling down, like the speaker of this poem, we see the world as how we feel inside; things look unpleasant, and grey and dismal. We’re unable to see a ray of hope that is coming through the window in the form of sunshine. In the fourth stanza, when death, or â€Å"itâ €  as the speaker calls it, comes everything listens. When someone dies, those still on this earth sometimes experience stillness in nature, as if the world is on hold and listening to us. In Dickinson’s poem the stillness comes from the slant of light, and the landscape and shadows listen and figuratively hold their breath. The landscape and shadows are personified in this stanza. The capitalization of â€Å"Landscape† and â€Å"Shadows† gives the impression that the speaker is referring to someone she knows. The mood here changes quite a bit compared to the first three stanzas of this poem. You get a sense of anticipation instead of despair, and the oppression that the speaker has felt has lifted and now she’s feeling light and maybe some what alluring. In the final two lines of the poem, the poet uses sort of a morbid imagery. â€Å"When it goes, ‘tis like the Distance, On the look of Death.† (15-16) Dead people have a distant look to t hem since the life in their being is gone somewhere else. We also see the exit of winter light at the end of the day in the same distant way we might see some deaths. Death isShow MoreRelatedBibliography Relation to Analysis of Emily Dickinson ´s Writings2048 Words   |  8 Pages Anderson, Paul W. The Metaphysical Mirth of Emily Dickinson. Georgia Review 20.1 Spring 1966): 72-83. Rpt. in Nineteenth-Century Literature Criticism. Ed. Jessica Bomarito and Russel Whitaker. Vol. 171. Detroit: Gale, 2006. Literature Resource Center. Web. 14 Feb. 2014. Anderson accomplishes the discernment of Dickinson’s poems and their allusions to many classic myths. He denotes the figurative language that Dickinson utilizes in her poetry to relate to her themes. With these key elements inRead MoreEmily Dickinson’s Themes, Language, and Technique Essay1886 Words   |  8 PagesWhen a reader hears the name Emily Dickinson, they think about a female who wrote poetry that has been well known for years and years. Little do they know that Emily Dickinson founded American Literature, and started a whole revolution of poetry. The technique Dickinson used to write her poetry was never before seen and was the cornerstone of her writings. Major themes, Figurative Language, and Literary Technique used by Emily Dickinson were all of her characteristics of her towering achievement

Essay on Advertising Analysis - 728 Words

Advertising Analysis Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple leave it Beaver appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However,†¦show more content†¦The odd appearance of these houses draws one in to find out why one has something that the other doesnt. The picture is also mostly centered in the middle of the page, so when your eyes finally start to wander down to the text, youll find the sent ence, Women and men like different things. Two things that were noticeable about the text were the font style and the word, Women. The significance of the font style is that it is fun and cute, kind of like the drink. Another little add on trick is that the word women is capitalized; it stands out like it is the leader of this ad. So after a little zoning, you travel down even further to see what in the world this is advertising by an obviously derogatory picture and slogan. The perpetrator is Seagrams Coolers. With a cute little pack of wine coolers popping out of a pink circle, the picture of the ads product is followed by another slogan; this time it actually has something to do with the drink. Seagrams Coolers. Its what women like. The intended audience for this ad is by no doubt, women. I think this ad was well thought up and very effective. Although it does not straightforwardly say that women have better taste than men do, it is clearly suggested. Obviously, women are more likely to drink wine coolers so it is definitely okay that the ad is putting down men. Women can relate to the ad because they will agree with the message the ad is sendingShow MoreRelatedAdvertising Analysis : Advertising And Advertising Essay731 Words   |  3 Pagespromote sales. Since that time advertising has come a long way, with the introduction of advertising slogans and jingles cleverly designed to play on human pyschology and thereby maximise product sales. Within the last 150 years, forms of media that have been recently invented have become the most popular ways of advertising - such as radio, television and newspapers/magazines/billboards. These forms of media have been a gateway to allow subtle advanced advertising tech niques to be used, althoughRead MoreAdvertising Analysis : Promotion And Advertising1715 Words   |  7 PagesPromotion and Advertising The Text-Clip can be categorized as an unsought good, in that is not a necessary component to laptops or computers. Therefore it is essential that we are able to effectively communicate the capabilities of this product and how it could be of great use for our desired target market. The Text-Clip is an unsought good, which suggests it is a low involvement product that does not have a substantial effect on the lifestyle of the prospective consumer. Therefore the best way ofRead MoreAdvertising Analysis : Tipalet Advertising1121 Words   |  5 PagesTipalet Advertising Tipalet was a company from the late 1960s known for its Tipalet cigarette and its provocative advertising. The company ran several advertisements focusing on a man and a woman smoking. Their most known advertisement was a magazine full-page ad featuring a man looking into a woman’s eyes and blowing smoke at her. The advert shows both young adults in a healthy state with the woman leaning in closer to the man’s exhaled smoke. Towards the bottom of the page, surely not coving theRead MoreAnalysis Of An Advertisement On Advertising1073 Words   |  5 PagesAnalysis of an Advertisement In people lives, they often see advertisements everywhere. People have different views. Some people think that ads can help them know the new products faster, and also they will provide more information about the new products for audiences. Consumers will choose things well by comparing the products. It’s very convenient for audiences. However, some people don t support ads. Because there are too many ads and they may make people feel bored and unhappy. Some adsRead MoreAdvertising Analysis And Industry Trends For Digital Advertising752 Words   |  4 PagesIndustry Analysis Industry Trends for Digital Advertising has benefited from the rapid switch from traditional print advertising to digital advertisements. As more consumers generate website traffic through the use of smartphones and tablets, businesses are purchasing digital advertising services from companies like RedCappi.com to build brand awareness across multiple screens and platforms. Over the next 5 years, t he industry will continue to grow, as more and more effective advertising tools emergeRead MoreAdvertising Analysis: Nespresso3247 Words   |  13 PagesAdvertising analysis: Nespresso 1 Introduction Television transmits popular messages at the same time visual and auditory. She is of use in other one of the support for the advertising speech, which is one of the production authorities which we find in media and will make the object of our study in this account. We will dedicate our analysis on one of the television advertising of the business company Nespresso. This advertising registers in a campaign in various media support: television, pressRead MoreAdvertising Analysis Essay2587 Words   |  11 PagesAdvertising Analysis Advertising is constant. Wherever you are and whatever you are doing, you will be bombarded with advertising; its commonly accepted that the media (a collective term for film, radio. television, music, the printed press [ i.e. newspapers and magazines] and now, the Internet) is a key part of our modern day lives. The media is largely funded by advertising, because companies will pay large sums of money to reach the huge audiences of the media;Read More Analysis of Women in Advertising Essay1587 Words   |  7 Pages Analysis of Women in Advertising (All advertisements referenced in this document can be found in The Practice of Writing, Fifth Edition published by Bedford/St Martin’s)   Ã‚  Ã‚  Ã‚  Ã‚  Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemakerRead MoreAdvertising Clip Analysis3879 Words   |  16 Pagesno idea what was in the creative brief or what the actual phrasing of the strategy was, the tagline â€Å"unlock your heart† came to mind. The idea behind this is that these women have been in relationships for a while. One of the many advantages of advertising in Cosmopolitan is the nature of their content. Women who buy Cosmo are adventurous and some are looking to spice things up. Some relationships become stagnant in the time between the initial feelings of joy and the proposal. This proposition isRead MoreAnalysis of Interpersonal Function in Advertising6957 Words   |  28 P agesIntroduction Among all the commercial discoursed, advertising discourse is the most contacted discourse in our daily-life. Analysis of the english advertisement is a good way for English students to apply their learning to real-life. However, English advertising discourse is complex to analyze for its freely writing patterns and elliptical clauses. On one hand, most of books for linguistics do not focus on the analysis of advertising discourse; on the other hand, most of business books pay attention

Lrc Paper Free Essays

1. What are the three ways that students may receive counseling services through the LRC? You can receive counseling from the student center in three different ways- over the phone, in person and online through their online counseling center. 2. We will write a custom essay sample on Lrc Paper or any similar topic only for you Order Now What heading are the Health Tools and Health Challenges found under? Health tool and Health challenges can be located under the â€Å"Thriving† heading. 3. Where is the Assess Your Health tool located? To access â€Å"Assess Your Health† tool you go to thriving, then to health tool and assess health tool is located to the right of the page. 4. What are the five categories on the Live Healthy Page? The five categories are How healthy are you, lifestyle change, physical fitness, prevention and screening and lastly tips for healthy living. 5. Where can resources and articles about good nutrition be found on the LRC? Information about good nutrition can be found under healthy eating located in the thriving tab. . What are three of the health topics that can be found on the LRC? There are many health topics on LRC but three of them are â€Å"action items to lower your blood pressure, action steps for sun protection, and kids in action. 7. What are two categories found under the Medical Care heading? Two categories found under medical care heading our medical and dental care. 8. Where on the LRC would a person find information on addiction and recovery? To find information on addiction and recovery you would go to the Balancing tab and it will be located at the very bottom labeled â€Å"Addiction and Recovery†. 9. Where on the LRC would a person find information about health issues related to aging? You would locate the aging tab and then select Health and there is a lot of information related to health and aging. 10. What are three psychosocial health topics that are available on the LRC? Under balancing and relationships there’s many categories that cover psychosocial health like friendships, relationships and divorce. How to cite Lrc Paper, Essay examples

Impression, Sunrise Essay Example For Students

Impression, Sunrise Essay Impression, Sunrise Towards the later half of the nineteenth century, many artists were pursuing new avenues in their artistic representations. They were perturbed at the rigid and constricting regulations of the Salon, and some artists decided to form and independent exhibition. Cluade Monet and his friends founded the SociÃÆ'Â ©tÃÆ'Â © anonyme de artistes, etc. . . and continued to pursue an alternative to the Salon. On April 15th, 1874 this group of artists held their own show that directly challenged the authority of the Salon. Eventually, Monet and his colleagues became known as the Impressionists which stems from one of his works that was displayed at the first show, Impression, Sunrise. This painting was hardly recognized at the primier exhibition, but has since become a very significant work. Monet had just returned to Paris after the end of the Franco-Prussian War, and he felt that the country was in desperate need of a resurgence of nationalism. His painting, Impression, Sunrise, is a landscape of the avant-port of Le Havre which was the second largest port in France. The depiction of a richly commercial location can be interpreted as patriotic ode to a revitalized France. It shows a site that all Frenchmen would have been proud of and seems to celebrate the renewed strength and beauty of the country. . . Tucker 157. This canvas testifies to the citys economic and commercial prowess through innovative techniques that possess a sense of renewal. These new methods of rendering an image became the backbone for a new art movement, Impressionism. In conclusion, Claude Monet and his comrades were pioneers in the field of art. Their antagonistic views of the traditional Salon led to new ground-breaking techniques for representing an image on a canvas. Their paintings at the first Impressionist Exhibition of 1784 contained sketchy renderings and an unfinished feel which left some critics looking for more. In contrast, a number of critics praised the Impressionists for their bold triumph of a new art that embodied the rejuvenated land of France. A new art movement for a new France that began with the painting Impression, Sunrise.

Reconstruction and Industrialization Essay Example For Students

Reconstruction and Industrialization Essay After the Civil War, the nation witnessed two major social-economic movements: Reconstruction and Industrialization Essay, which changed the country completely and made it one of the greatest industrialized countries in the world. However, it changed not only the country, but also, the society, its way of life and traditions. The effort to rebuild the southern states and restore the Union was known as Reconstruction, a period that lasted from 1865 to 1877. Several different plans for Reconstruction emerged during and after the war. Much debate about differing plans centered on who would control Reconstruction the President or Congress. Lincoln had wanted to adopt a mild and forgiving policy toward the defeated rebels. The Radical in Congress, however, thought the South ought to be punished. They also felt that Congress and not The President should make Reconstruction policy. After Lincolns death, his Vice President Andrew Johnson, wished to continue Lincolns proposals. He enraged the Radicals, who controlled Congress, by vetoing some of their measures. Johnsons failure to consider congressional views on Reconstruction and his efforts to block radical plans, finally led Republicans in Congress to attempt to impeach him. At his trial in the Senate, Johnson was acquitted by a razor-thin margin and even thought he was acquitted, his political power was gone. Now the Republican-controlled Congress dictated the terms of Reconstruction. The chief features of this so-called Radical Reconstruction included: the division of the South into five military districts controlled by the U.S. Army, while new state constitutions and governments were being set up; the requirement of the new state governments to grant African American males the right to vote; and the requirement of southern states to ratify the Fourteen amendment. In addition to addressing several civil rights issues, the amendment prohibited many former Confederate officers and government officials from voting. This period of Radical Reconstruction did not bring much change in the South. Although blacks began to participate in political life, they met tremendous hostility. Some Southern whites adopted a policy of terror to keep the freedmen from becoming too independent. Because blacks had no jobs or land they became sharecroppers in a kind of economic slavery. Grant won election in 1868, and Congress became free to follow its Radical Reconstruction policies. It successfully proposed the Fourteenth and the Fifteenth Amendments. However, a major depression occurred in 1873. In addition, public attention was diverted by the graft and corruption in President Grants cabinet. Corruption in the Grant administration weakened the political strength of the Republican Party. In addition, by the early 1870s, all but a handful former Confederates could vote again. Most of these white southern males now voted Democratic in reaction to Radical Republican Reconstruction. For most of the next century, the Democratic party would dominate voting in the South, giving rise to the term solid South. The emergence of the solid South gave the Democrats greater power in politics at the national level. In 1876, Democrats nominated Tilden, the governor of New York, to run for President against Republican Rutherford B. Hayes, the governor of Ohio. It was a disputed election. Politicians and businessmen worked out a deal, and Republican Hayes was declared the winner. In the compromise of 1877, Democrats agreed to go along with the commissions decision in returns for promises by Hayes to withdraw federal troops from the South, thus ending Reconstruction; name a southerner to his cabinet; and support federal spending on internal improvements in the South. Thus, Southerners assumed full control. During the next twenty years, they took steps to stop blacks from voting. They also introduced a policy of complete segregation of the races. The most important legacy of Reconstruction has proved to be three amendments to the Constitution. The Thirteenth abolished slavery, the Fourteenth guaranteed the rights of citizens, and the Fifteenth gave black people the constitutional right to vote. And even thought these amendments did not bring freedom to African-American people at first, anyway it was an important step in American history. .ucee581499f857d3f85b759d977dcb7fb , .ucee581499f857d3f85b759d977dcb7fb .postImageUrl , .ucee581499f857d3f85b759d977dcb7fb .centered-text-area { min-height: 80px; position: relative; } .ucee581499f857d3f85b759d977dcb7fb , .ucee581499f857d3f85b759d977dcb7fb:hover , .ucee581499f857d3f85b759d977dcb7fb:visited , .ucee581499f857d3f85b759d977dcb7fb:active { border:0!important; } .ucee581499f857d3f85b759d977dcb7fb .clearfix:after { content: ""; display: table; clear: both; } .ucee581499f857d3f85b759d977dcb7fb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucee581499f857d3f85b759d977dcb7fb:active , .ucee581499f857d3f85b759d977dcb7fb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucee581499f857d3f85b759d977dcb7fb .centered-text-area { width: 100%; position: relative ; } .ucee581499f857d3f85b759d977dcb7fb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucee581499f857d3f85b759d977dcb7fb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucee581499f857d3f85b759d977dcb7fb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucee581499f857d3f85b759d977dcb7fb:hover .ctaButton { background-color: #34495E!important; } .ucee581499f857d3f85b759d977dcb7fb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucee581499f857d3f85b759d977dcb7fb .ucee581499f857d3f85b759d977dcb7fb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucee581499f857d3f85b759d977dcb7fb:after { content: ""; display: block; clear: both; } READ: Exercise Problems Essay From Reconstruction to World War I, the United States developed a prosperous industrial economy that revolutionized American society. After the Civil War, the growing northern factories looker to overseas markets for their goods. Meanwhile, completion of the transcontinental railroad opened new markets .